blogging

Social Media for Newbie Bloggers {Part 2}

June 4, 2014

Thanks for your patience while I put together part 2 of my post on Social Media for Newbie Bloggers. In case you missed it, in part 1 I talked about the different types of SM and which ones you might want to consider focusing your energy on. In today’s post I am going to talk about how to increase your followers. I want to reiterate that these posts are based entirely on my own experience and I suspect different bloggers will give different advice.

The most important thing to remember is to create quality content. If what you’re producing is good, people will follow. If you find you’re putting a lot of effort into your social media and it just isn’t growing, it may be time to assess where you might be able to improve in terms of your content. Just my two cents! Okay more like my $5 since I’m about to word vomit all over you…

Social Media For Newbie Bloggers part 2I realized in writing this post that many of my suggestions overlap across different SM platforms. I’ve amalgamated them all with a focus on what I deem to be the most important form of SM, Pinterest before discussing a few final ones. Alright, let’s get to it.

Applicable to ALL Social Media:

Make your social media icons visible and everywhere. My pet peeve is when I go to someone’s site and I can’t find their SM links. Mine are the first thing you see on my sidebar and then pretty much all over the rest of the page.

Make sure your SM icons WORK. You would not believe the number of times I have clicked on an icon and it brings me to a dead page. Check up on them every so often.

Link your social media accounts. I have my Facebeook linked to twitter and my Instagram linked to Facebook and Twitter. Make sure each platform also indicates somewhere on it what your handles are on your various accounts. I am bad at remembering to check Instagram so I like being able to follow people on Twitter or Facebook where I am more apt to see their posts.

Don’t just share your own content. This is especially true of Twitter, Facebook and Pinterest. Share quality content from blogs you read and enjoy. Not only does this give your followers an opportunity to see your interests, you are also more likely to have people share your content. Now, this isn’t necessarily a tit-for-tat basis. I had some amazing friends help me grow my social media following by telling their own followers about my blog. These people share the same philosophy on food, fitness and blogging as me so naturally I am more apt to share their content. I am also eternally grateful for their help and love being able to pay it forward so I often share blogs that I love on my own accounts as well.

Hashtag. People search by hashtags ALL the time. I know people find it annoying to see a paragraph full of hashtags, but if someone is looking for #glutenfree recipe blogs to follow, the easiest way to find them is to search by that hashtag!

-Apply to join networks that are applicable to your blog. Not only can they be a great resource for information and make friends with similar interests, but they also often host “Flash Likes” in which you enter your social media account and in return for following other’s, they will follow yours.

Healthy Living Communities to JoinWhen all else fails, host a giveaway. As part of the entry to the giveaway, have readers follow your various SM accounts. I say this with a word of caution. Be picky about the giveaways you host. It’s not about having the most giveaways, but rather ones that people actually want to enter. Quality over quantity.

Pinterest:

I had a lot of questions come from the last post asking about Pinterest. If you are creating any kind of content with pictures you NEED to start using Pinterest. This can range from recipes to workouts to reviews and pretty much everything in between. If you aren’t using pictures with your content, start. And yes, it is encouraged if not necessary to post your own content more than once. Now let’s talk about how to increase your Pinterest followers and reach:

Create A LOT of boards. It’s not so much about the amount, but if you’re a food blogger who has one board called “Recipes” you may want to consider breaking it down into smaller, more specific boards.

-Organize your boards. Make sure each one has a cover photo that represents what the board is all about. And make sure the name makes sense.

Pinterest

Pin good quality content. It’s not just about pinning your own content, but pinning other people’s content that visually looks beautiful. If there’s something you want to pin that isn’t the most aesthetically pleasing, pin it to a secret board.

Group boards.Group boards.Group Boards. The exposure you get from pinning to group boards is HUGE. More exposure = more followers/more traffic to your blog. Not sure how to join group boards? Check out Pingroupie.com. This site allows you to search by category and number of followers. Then go to the board and see if it is open to join and follow the instructions indicated.

Bloglovin/Feedly:

I wouldn’t necessarily count them as SM platforms but they do drive traffic to your blog. My experience is that these are way more popular with bloggers than lay readers. Both are awesome blog readers so help your readers out and explain to them what they are!

As for StumbleUpon and Google+, I have yet to master these two. I haven’t found that these numbers reflect with the traffic on my blog. StumbleUpon thumbs up on the other hand can be HUGE as I mentioned in Part 1.

What techniques have worked for you? What questions do you have for me? Pick my brain!

  • Reply
    Arman @ thebigmansworld
    June 4, 2014 at 5:36 am

    Thank you again for letting me pick your brain and you know it will be done again- your a champ- implemented.

    You are blogging gold. Just kidding, silver. I am gold.
    Arman @ thebigmansworld recently posted…Eating your prospective recipes- What I ate Wednesday

  • Reply
    Lauren
    June 4, 2014 at 6:15 am

    Thanks for this post Davida, it is really helpful 🙂
    Lauren recently posted…Gluten Free 30 Day Experiment

  • Reply
    Kelly @ Kelly Runs For Food
    June 4, 2014 at 6:28 am

    So much helpful info here, thanks for sharing! I totally need to step up my game in the social media department. There’s just so much it makes me feel like a grandma for not even knowing what some of that stuff is!
    Kelly @ Kelly Runs For Food recently posted…WIAW- maintaining balance in a busy world

  • Reply
    erin @ The Almond Eater
    June 4, 2014 at 6:40 am

    Lol Arman. You ARE a blogging gold 😉 Thanks for this–your tips are always much appreciated!!
    erin @ The Almond Eater recently posted…WIAW: Kale and Chocolate

  • Reply
    Kim @ BusyBod
    June 4, 2014 at 6:41 am

    Thanks so much for the tip about group boards! I had never thought of that as an option before! Annnd thanks for giving me permission to pin my content more than once. I have this feeling like I can’t keep pinning it but apparently that is silly. A huge portion of my traffic comes from pinterest from my workouts, so being able to repin them and increase that even more without committing some kind of SM faux-pas is amazing!
    Kim @ BusyBod recently posted…TRX workout: abs & upper body supersets

  • Reply
    Joanne
    June 4, 2014 at 7:33 am

    Awesome awesome post! As for google plus I’ve found that sharing once a day gets you more google juice/helps your seo so I recommend doing it!
    Joanne recently posted…Wednesday Coffee Talk

  • Reply
    Anthony Thomas
    June 4, 2014 at 8:22 am

    Just wanted to say thanks… im following you on twitter and came here from the link you posted there… Ive been in marketing for many years but just starting out on my own.. with the ever changing environment of the internet, its great to keep up to date with the latest information from others in the same area. Keep up with the great posts
    Anthony Thomas recently posted…Things I know about Google

    • Reply
      Davida Kugelmass
      June 4, 2014 at 12:47 pm

      Thank you for stopping by Anthony! Glad I could help 🙂

  • Reply
    Mary Frances
    June 4, 2014 at 8:28 am

    WHAT. Where has Pingroupie been my whole life? I completely agree, Pinterest is a huge source of my traffic and it is so important to have multiple boards and pin quality photos. I am so bad at hashtags, but you’re motivating me to get better! 🙂 You do such a good job with these posts, Davida, you might be the only person I’ll beg for $10!
    Mary Frances recently posted…Coconut Cream Pie (gluten and dairy free) from Baking A Moment

  • Reply
    cait @pieceofcait
    June 4, 2014 at 9:22 am

    great tips girl!!!! i am always looking for new things to help Piece Of Cait 🙂
    cait @pieceofcait recently posted…Breakfast Cookies { recipe }

  • Reply
    Jaclyn @ BumpSweat
    June 4, 2014 at 9:25 am

    Which plug-in do you recommend for SM icons and links? Mine don’t show up very predominately on my blog, and I’d like to change that 🙂 Thanks for sharing all your knowledge with this newb!

  • Reply
    Melissa @ Nourish By Melissa
    June 4, 2014 at 9:43 am

    These posts are so helpful….really appreciate you putting the time into making these for new bloggers 🙂
    Melissa @ Nourish By Melissa recently posted…Crunchy Honey Almond Oat Bars {Dairy Free!}

  • Reply
    Amy @ Long Drive Journey
    June 4, 2014 at 9:52 am

    I seriously need to link my Instagram to my Twitter, but…I have no idea how to do it. I realize that is a terrible excuse in this day and age because, GOOGLE, but it’s the truth, and that’s what’s stopped me. Social media has always been soooo daunting to me, especially Pinterest. Maybe this summer I’ll finally have some time to tackle everything and get it in order before I start school in the fall (aka when all hell might just break loose in terms of having time to blog at all).
    Amy @ Long Drive Journey recently posted…Meal Planning on the Road

  • Reply
    Holly @ EatGreatBEGreat
    June 4, 2014 at 10:11 am

    Again, all really great info! I definitely love reading these tips and will be pinning for future reference. Thanks for posting!
    Holly @ EatGreatBEGreat recently posted…WIAW #42 – A Smoothie, Pasta Bake and Some Ribs

  • Reply
    Florence
    June 4, 2014 at 10:43 am

    This was really great advice. I know I have to be better about my social media, I’m just so overwhelmed by it! I don’t want to constantly be on twitter/instagram etc., but I know that doing a little more is an important way to be connected and up traffic to my blog. Thanks for the post!
    Florence recently posted…how much trendy food can you fit in a bowl

  • Reply
    Ang @ Nutty for Life
    June 4, 2014 at 10:50 am

    Woahhh slow down there hot stuff and use smaller words for us simpletons.. amalgamations!?! Where did you pull that one from 😉 Luckily I’m an English nerd so I get the gist.

    Anyway, this is another wonderful post rounding up all of the best SM tips for blogs. I know I’m a hashtag hater but I’m going to *try* to start loving them more. I just want to look classy (insert crying emoji here).
    Ang @ Nutty for Life recently posted…Copycat Powerhouse Salad with Citrus Vinaigrette

  • Reply
    Tina @ Tina's Chic Corner
    June 4, 2014 at 11:53 am

    Wow, so many great tips!
    Tina @ Tina’s Chic Corner recently posted…Poppy Seed Coffee Cake

  • Reply
    Ashley
    June 4, 2014 at 11:55 am

    Love this! I always wondered how to join group boards… I can’t wait to get pinning 🙂

  • Reply
    Anna
    June 4, 2014 at 12:41 pm

    This is super useful! I didn’t know about pin groupie and will definitely make use of it! I agree that Pinterest and group boards are very useful, and I too need to step up my Instagram game in a major way.

    How do you usually go about hosting giveaways, as far as getting in touch with a company, etc.?
    Anna recently posted…Friday Reads

  • Reply
    Kim @ Hungry Healthy Girl
    June 4, 2014 at 12:58 pm

    Love the pingroupie tip! I’d never heard of that.
    Kim @ Hungry Healthy Girl recently posted…Delicious Weekend Eats!

  • Reply
    Archana @ The Perfect Zest
    June 4, 2014 at 1:39 pm

    such great tips for social media. I’ve created all new FB/pinterest/Twitter accounts just for my blog which is seperate from my personal accounts. I would advice against it because its hard to maintain 2 identities so to speak and hard to keep logging in and out of different accounts. Bloggers need to really sit down and strategize SM and then jump in. and I need to take my own advice. Think I’ll spend a weekend doing this..
    Archana @ The Perfect Zest recently posted…Charred Zucchini + Quinoa Pasta + Cilantro Lime Dressing

  • Reply
    Megan @ The Skinny-Life
    June 4, 2014 at 1:45 pm

    Great tips! I have yet to conquer StumbleUpon or Google+ as well. They’re not user friendly.
    Megan @ The Skinny-Life recently posted…WIAW…Truths

  • Reply
    Tiff @ Love, Sweat, & Beers
    June 4, 2014 at 1:49 pm

    Great tips! I don’t have a FB page for my blog, and I kinda gave up on Pinterest. Whoops!
    Tiff @ Love, Sweat, & Beers recently posted…Moderate Exercise WIAW

  • Reply
    Sam @ Better With Sprinkles
    June 4, 2014 at 1:55 pm

    Basically, you are just awesome. Thanks for all the great tips love!
    Sam @ Better With Sprinkles recently posted…WIAW: Photo An Hour.

  • Reply
    Lauren @ Focused To Be Fit
    June 4, 2014 at 2:37 pm

    Yet again, another great post! I love these tips. Social Media is such a wonderful way to get your name out there, but I totally agree, sharing other bloggers content is just as important!
    Lauren @ Focused To Be Fit recently posted…The Best Fresh Black Bean & Corn Salsa

  • Reply
    Tina@GottaRunNow
    June 4, 2014 at 3:11 pm

    Thanks for the tips! I’ll have to try your hashtag tip.
    Tina@GottaRunNow recently posted…Garmin Forerunner 220 GPS Watch Review

  • Reply
    Jo @ Living Mint Green
    June 4, 2014 at 4:00 pm

    So many great tips! Did I already comment on your blog today? I seriously can’t remember. I had it open earlier this morning, that’s why I’m confused.

  • Reply
    Polly @ Tasty Food Project
    June 4, 2014 at 4:44 pm

    Excellent tips! I need to learn more about the group boards on pinterest!

  • Reply
    Alex@vegginout
    June 4, 2014 at 5:18 pm

    Davida! How have you been girl?! I’ve missed you so much!
    Thank you for sharing these great tips! I don’t have Pinterest, but I’ve been thinking about getting one. The only thing is that I already get so distracted by Instagram and don’t really need another distraction haha. 😛
    Alex@vegginout recently posted…WIAW – I’m Back!

  • Reply
    Kim
    June 4, 2014 at 5:56 pm

    I truly am inept – I need a personal tutor for all of this!!

  • Reply
    Cassie
    June 4, 2014 at 8:49 pm

    Why have I never thought of checking my social media buttons… doing that now.

    Anyway, as a brand who works with bloggers – having contact info somewhere is also so important to me. If you’re super serious, have your e-mail on your Pinterest or Insta if you have thousands of followers so we can quickly reach out 🙂
    Cassie recently posted…Pittsburgh Restaurant Round-Up

  • Reply
    Catherine @ foodiecology
    June 4, 2014 at 10:06 pm

    Great tips!
    I find social media to be exhausting sometimes, but I am getting better at it (albeit slowly). I really need to utilize Pinterest more! I never know about pingroupie.
    Catherine @ foodiecology recently posted…Why run? {National Running Day 2014}

  • Reply
    Brittany
    June 4, 2014 at 10:36 pm

    I’m so minimal with my SM stuff. I have a personal IG that I have my blog link on, and same for my Pinterest. AAANNNDD that’s it. HA! I just can’t get on board with all the stuff!
    Brittany recently posted…One Pot Veggies Spice and Rice (Noodles)

  • Reply
    Nicole @ Foodie Loves Fitness
    June 4, 2014 at 11:11 pm

    Great tips lady! One thing that I love with social media is a variety of posts/pictures. I’m not a fan of accounts that JUST post links to their blog posts or ONLY post pictures of their heart rate monitors a million times. It’s like switch it up a bit and keep it fun people!
    Nicole @ Foodie Loves Fitness recently posted…Quotes I’m Loving Lately

  • Reply
    Lauren@sweetenough
    June 5, 2014 at 1:57 am

    Thanks so much for going to the effort and providing help on all things SM.

    I find SM a little overwhelming to be honest. I love the information and opportunities it provides but I’m still not entirely comfortable with all of it. I’m still very much learning Twitter, which I’m growing to love, and this sort of information definitely helps- A LOT.
    I really need to get onto fixing my Pinterest. I need to separate out boards and I didn’t even know about group boards. Clearly I need to spend more time understanding it.

    Is linking accounts the best and only way to manage multiple SM channels? I seriously struggle with this and tend to focus on one for a while at the expense of the others, eg. Pinterest. Just wondering…..
    Lauren@sweetenough recently posted…Restaurant Review: Montalto Piazza & Garden Cafe

  • Reply
    Jen @ Chase the Red Grape
    June 5, 2014 at 5:41 am

    Thank you so much for this!

    The blogging world has so many options and possibilities – to know them all is just Impossible! Fab bloggers like you help us all to grow and expand together! 🙂
    Jen @ Chase the Red Grape recently posted…What I Wear To Train!

  • Reply
    Chelsea @ Chelsea's Healthy Kitchen
    June 5, 2014 at 7:25 am

    This is awesome! Thanks so much for all the great tips. 😀 I know I definitely need to up my Pinterest game. I had no idea about that site that lists group boards, so that’s super helpful. Thanks girl!
    Chelsea @ Chelsea’s Healthy Kitchen recently posted…Niagara on the Lake Wine Tour

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    Meghan@CleanEatsFastFeets
    June 9, 2014 at 2:05 pm

    I keep avoiding the group Pinterest boards because it’s just one more thing to do. Sigh. I’ll get on it now. Damn you adding to my Blogging To Do List. I wish I could go all Bewitched on that shit, twitch my nose and it’d be done.

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    Sarah Grace
    June 9, 2014 at 2:42 pm

    Always love your blogging tips! I know it has helped me! 🙂

    xoxo Sarah Grace, Fresh Fit N Healthy.

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