blogging

Social Media for Newbie Bloggers {Part 2}

June 4, 2014

Thanks for your patience while I put together part 2 of my post on Social Media for Newbie Bloggers. In case you missed it, in part 1 I talked about the different types of SM and which ones you might want to consider focusing your energy on. In today’s post I am going to talk about how to increase your followers. I want to reiterate that these posts are based entirely on my own experience and I suspect different bloggers will give different advice.

The most important thing to remember is to create quality content. If what you’re producing is good, people will follow. If you find you’re putting a lot of effort into your social media and it just isn’t growing, it may be time to assess where you might be able to improve in terms of your content. Just my two cents! Okay more like my $5 since I’m about to word vomit all over you…

Social Media For Newbie Bloggers part 2I realized in writing this post that many of my suggestions overlap across different SM platforms. I’ve amalgamated them all with a focus on what I deem to be the most important form of SM, Pinterest before discussing a few final ones. Alright, let’s get to it.

Applicable to ALL Social Media:

Make your social media icons visible and everywhere. My pet peeve is when I go to someone’s site and I can’t find their SM links. Mine are the first thing you see on my sidebar and then pretty much all over the rest of the page.

Make sure your SM icons WORK. You would not believe the number of times I have clicked on an icon and it brings me to a dead page. Check up on them every so often.

Link your social media accounts. I have my Facebeook linked to twitter and my Instagram linked to Facebook and Twitter. Make sure each platform also indicates somewhere on it what your handles are on your various accounts. I am bad at remembering to check Instagram so I like being able to follow people on Twitter or Facebook where I am more apt to see their posts.

Don’t just share your own content. This is especially true of Twitter, Facebook and Pinterest. Share quality content from blogs you read and enjoy. Not only does this give your followers an opportunity to see your interests, you are also more likely to have people share your content. Now, this isn’t necessarily a tit-for-tat basis. I had some amazing friends help me grow my social media following by telling their own followers about my blog. These people share the same philosophy on food, fitness and blogging as me so naturally I am more apt to share their content. I am also eternally grateful for their help and love being able to pay it forward so I often share blogs that I love on my own accounts as well.

Hashtag. People search by hashtags ALL the time. I know people find it annoying to see a paragraph full of hashtags, but if someone is looking for #glutenfree recipe blogs to follow, the easiest way to find them is to search by that hashtag!

-Apply to join networks that are applicable to your blog. Not only can they be a great resource for information and make friends with similar interests, but they also often host “Flash Likes” in which you enter your social media account and in return for following other’s, they will follow yours.

Healthy Living Communities to JoinWhen all else fails, host a giveaway. As part of the entry to the giveaway, have readers follow your various SM accounts. I say this with a word of caution. Be picky about the giveaways you host. It’s not about having the most giveaways, but rather ones that people actually want to enter. Quality over quantity.

Pinterest:

I had a lot of questions come from the last post asking about Pinterest. If you are creating any kind of content with pictures you NEED to start using Pinterest. This can range from recipes to workouts to reviews and pretty much everything in between. If you aren’t using pictures with your content, start. And yes, it is encouraged if not necessary to post your own content more than once. Now let’s talk about how to increase your Pinterest followers and reach:

Create A LOT of boards. It’s not so much about the amount, but if you’re a food blogger who has one board called “Recipes” you may want to consider breaking it down into smaller, more specific boards.

-Organize your boards. Make sure each one has a cover photo that represents what the board is all about. And make sure the name makes sense.

Pinterest

Pin good quality content. It’s not just about pinning your own content, but pinning other people’s content that visually looks beautiful. If there’s something you want to pin that isn’t the most aesthetically pleasing, pin it to a secret board.

Group boards.Group boards.Group Boards. The exposure you get from pinning to group boards is HUGE. More exposure = more followers/more traffic to your blog. Not sure how to join group boards? Check out Pingroupie.com. This site allows you to search by category and number of followers. Then go to the board and see if it is open to join and follow the instructions indicated.

Bloglovin/Feedly:

I wouldn’t necessarily count them as SM platforms but they do drive traffic to your blog. My experience is that these are way more popular with bloggers than lay readers. Both are awesome blog readers so help your readers out and explain to them what they are!

As for StumbleUpon and Google+, I have yet to master these two. I haven’t found that these numbers reflect with the traffic on my blog. StumbleUpon thumbs up on the other hand can be HUGE as I mentioned in Part 1.

What techniques have worked for you? What questions do you have for me? Pick my brain!

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  • Reply
    Chelsea @ Chelsea's Healthy Kitchen
    June 5, 2014 at 7:25 am

    This is awesome! Thanks so much for all the great tips. 😀 I know I definitely need to up my Pinterest game. I had no idea about that site that lists group boards, so that’s super helpful. Thanks girl!

  • Reply
    Jen @ Chase the Red Grape
    June 5, 2014 at 5:41 am

    Thank you so much for this!

    The blogging world has so many options and possibilities – to know them all is just Impossible! Fab bloggers like you help us all to grow and expand together! 🙂

  • Reply
    [email protected]
    June 5, 2014 at 1:57 am

    Thanks so much for going to the effort and providing help on all things SM.

    I find SM a little overwhelming to be honest. I love the information and opportunities it provides but I’m still not entirely comfortable with all of it. I’m still very much learning Twitter, which I’m growing to love, and this sort of information definitely helps- A LOT.
    I really need to get onto fixing my Pinterest. I need to separate out boards and I didn’t even know about group boards. Clearly I need to spend more time understanding it.

    Is linking accounts the best and only way to manage multiple SM channels? I seriously struggle with this and tend to focus on one for a while at the expense of the others, eg. Pinterest. Just wondering…..

  • Reply
    Nicole @ Foodie Loves Fitness
    June 4, 2014 at 11:11 pm

    Great tips lady! One thing that I love with social media is a variety of posts/pictures. I’m not a fan of accounts that JUST post links to their blog posts or ONLY post pictures of their heart rate monitors a million times. It’s like switch it up a bit and keep it fun people!

  • Reply
    Brittany
    June 4, 2014 at 10:36 pm

    I’m so minimal with my SM stuff. I have a personal IG that I have my blog link on, and same for my Pinterest. AAANNNDD that’s it. HA! I just can’t get on board with all the stuff!

  • Reply
    Catherine @ foodiecology
    June 4, 2014 at 10:06 pm

    Great tips!
    I find social media to be exhausting sometimes, but I am getting better at it (albeit slowly). I really need to utilize Pinterest more! I never know about pingroupie.

  • Reply
    Cassie
    June 4, 2014 at 8:49 pm

    Why have I never thought of checking my social media buttons… doing that now.

    Anyway, as a brand who works with bloggers – having contact info somewhere is also so important to me. If you’re super serious, have your e-mail on your Pinterest or Insta if you have thousands of followers so we can quickly reach out 🙂

  • Reply
    Kim
    June 4, 2014 at 5:56 pm

    I truly am inept – I need a personal tutor for all of this!!

  • Reply
    [email protected]
    June 4, 2014 at 5:18 pm

    Davida! How have you been girl?! I’ve missed you so much!
    Thank you for sharing these great tips! I don’t have Pinterest, but I’ve been thinking about getting one. The only thing is that I already get so distracted by Instagram and don’t really need another distraction haha. 😛

  • Reply
    Polly @ Tasty Food Project
    June 4, 2014 at 4:44 pm

    Excellent tips! I need to learn more about the group boards on pinterest!

  • Reply
    Jo @ Living Mint Green
    June 4, 2014 at 4:00 pm

    So many great tips! Did I already comment on your blog today? I seriously can’t remember. I had it open earlier this morning, that’s why I’m confused.

  • Reply
    [email protected]
    June 4, 2014 at 3:11 pm

    Thanks for the tips! I’ll have to try your hashtag tip.

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