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This has been the most highly requested post/video of any in the last 4.5 years. I mean, I’m kind of not surprised. There’s so many resources out there for healthy eating and fitness, but the green beauty world is lacking. When I first started to transition my makeup bag 3 years ago, I had to go digging for resources. I eventually found some amazing green beauty youtubers and a couple of blogs, but honestly, this niche is still lacking. It required me to invest a lot of time and money doing my own research but I’m proud to say that I now officially have a 100% green beauty makeup bag.

Looking to switch over your makeup products to more natural options? I'm teaching you how to greenify your makeup bag and ditch your old, toxic makeup products.

As with anything in life, I’m a firm believer in doing things that feel right to you. For me, it didn’t feel great to know I was nourishing my body with good quality food, but putting not-so-great products onto my skin. I have many friends and know many people who use conventional makeup products, and that’s totally cool. It just didn’t feel right for me.

So if you have questions, are also having these weird, icky feelings or just want to know more about the green beauty world, this post is for you!

Why Switch to Natural Makeup Products?

Your skin is the largest organ in/on your body and everything that you put on it eventually will enter your bloodstream and have to be processed by your liver. The more natural products you use (and fewer chemicals) the easier a time your liver will have “detoxing” your body. To learn more about detoxing your body (and I mean this in the most medical sense, not a juice-cleanse type of detox!), listen to my podcast episode with Amie Valpone.

When your liver is strained, your body can experience inflammation and you may notice problems with your skin, digestion or joint pain. Of course, this is an extreme case, but basically, the less strain you can put on your liver, the better.

Eating good quality, organic foods is one of the best ways to do this, but another option is to replace your makeup and skincare products with more natural varieties.

Looking to switch over your makeup products to more natural options? I'm teaching you how to greenify your makeup bag and ditch your old, toxic makeup products.

How To Greenify Your Makeup Bag

1. Start SLOW

Don’t go replacing everything in your makeup bag overnight. Like I mentioned, it took me 3 years to replace everything in my bag. I waited until I ran out of something before replacing it. Makeup in general is expensive and well, green beauty is not exception. The process will be way more fun and enjoyable if you don’t feel like you have to do it all overnight.

2. Replace the products that cover the most surface area first

A good rule is to start by replacing the products that cover the most surface area. Things like primer, foundation, concealer etc… tend to cover more than say a highliter or eyeshadow. So if you’re looking where to begin, start by replacing the products that cover more skin.

3. Do your research

There’s a lot of brands out there that are “green-washing” their products. Simply because a brand labels their products as “vegan” or “cruelty-free”, does not mean it’s considered natural. Sure, both of these a great things, but make sure you read the ingredient list. Of course, there’s a lot of things that look like chemicals but aren’t (have you seen the full names for essential oils?) so a good rule of thumb is to make sure they’re free of parabens (it mimics estrogen and disrupts your endocrine system), phthalates (a chemical used to make plastic more malleable, which also can affect your reproductive system), Butylated Compounds (BHT and BHA), Talc and Petroleum (or petrolatum derivatives). There are many others but these are the big dogs to look out for.

4. Remember it’s an investment

Makeup products tend to last a long time. Or at least they do for me since I’m not an everyday makeup wearer. My foundation may be $60 but it will last me a year so I found that as I was replacing things, remembering that it was a long-term investment always helped.

5. Get Samples

Some brands will send you samples if you write to them and places like The Detox Market or Credo Beauty also offer samples. You can also go into store and try out a product before you make an investment. I oftentimes would go into Detox Market (and now Credo Beauty because that’s what I have access to in SF) and try out the product and then ask for a sample to bring home. I’d give it a couple tries and if I liked it I would go back or order from them online. This allows you to get a feel for the product before making the investment.

Where to Start?

I figured I’d answer this question in video form! So today I’m walking you through my makeup bag and highlighting what I think makes up a great green beauty starter kit. I’m chatting about the products I think are worth the investment, which ones I would skip and green beauty brands that I love. Give it a watch and let me know what you think!

I hope you guys enjoyed this post and video! Let me know if you want to keep hearing about green beauty. I’d love to be a resource for you guys as I know how few resources there are out there! 

Meet the Maven

Hi! I'm Davida and welcome to my corner of the internet. I'm a wellness blogger, yoga teacher, certified herbalist, and green beauty lover.

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  1. Switching to natural makeup is indeed not an easy thing to do, but with your tips, I will definitely try this and will start with purchasing and using natural makeup! Thank you for sharing!

  2. Thanks for the helpful post! I’ve been gradually greening my makeup bag, and it’s a real trial and error process. But I’ve realised that anytime you switch makeup it takes a while to find a new product that you love, so green makeup isn’t any different! One of the products that I have found and love is the Ere Perez Waterproof Mascara.

  3. Thanks for sharing your tips – part of my ‘green beauty’ routine has been to stop wearing almost all makeup except for special occasions BUT I need to find tinted moisturizer & mascara that actually works! I’ve tried some in-store samples and a lot of skin care stuff feels and looks chalky and/or it smells weird.

  4. THANK YOU. I’ve been transitioning to healthy beauty products and it’s definitely a struggle. I’ve switched my moisturizer (I actually make my own!), soaps, and deodorant, and I think I’m ready to tackle makeup. This is super helpful and I’m excited to check some of the products out. Also, I’m a liquid eyeliner girl, too 🙂

  5. First of all, LOVE THIS! Your suggestions are awesome, as always.
    Could you please share what you use for concealer? Mine just ran out & I’m looking for a greener product 🙂 I’ve read from other bloggers that they love Beautycounter – what are your thoughts?
    Thanks Davida!

    1. I started using BeautyCounter in the fall and recently became a consultant because every product I used was amazing! Their strict ingredient selection process helps me feel safe about my purchases and the products I use for myself and my family!!

    2. Honestly – I can’t give a suggestion for concealer cause I haven’t found one I love! As for beautycounter – I think their ingredients are great and definitely a good option. I just prefer to go in store to pick my stuff. The consultant-style thing just kind of weirds me out if you know what I mean?

  6. PS I AM SO GLAD I GOT TO SEE YOU THE OTHER DAY, hope you had the best time in Toronto. Can’t wait for our next boozy outing :):):)

    1. okay this is a little late but SO HAPPY I GOT TO SEE YOU!!!!! Can’t wait for boozy hangs round #2!

  7. i honestly never thought of the makeup being used being absorbed into your skin and going through your body. the thought kind of makes me shiver!! i only use mascara and an eyebrow pencil so i don’t worry about it tooooo too much, but im still curious to see what your choices are!

  8. I am currenlty just doing an overhaul on my facewash, toothpaste and now looking for some organic bb cream. Gotta love the skin we have. This post has come at a timely reminder for me to do just that. Thanks.