bath and body self-care Wellness

I Tried Beautycounter for the First Time…Here Are My Thoughts

November 20, 2017

I’ll be honest, a part of me thought that this post was going to be more of an exposé about the dark side of Beautycounter. I expected to lift up the rug and find some dirty, shameful secrets about the natural beauty company everyone in the wellness space seems to be talking about.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

Maybe it’s because I’m pitched by a consultant at least once a week or because I’m just inherently skeptical of everything, but my first inclination was to think “this is too good to be true”.

Before you jump to any conclusions, this post is not a sales pitch. It’s an unbiased Beautycounter review from someone who has tried their fair share of natural beauty/skincare products. Most of the reviews I’ve read out there are from people who are brand new to this space and undoubtedly have found comfort in using beauty/skincare products that aren’t laden with hormone-disrupting chemicals. But as someone who has two enormous cupboards stacked full of green beauty products, how does Beautycounter stack up? That’s what this post is all about.

What is Beautycounter?

But before I jump into that, let’s go back to basics and explain what Beautycounter is. Beautycounter was founded in 2013 by Gregg Renfrew as a natural, safer alternative to conventional beauty and skincare products. Mainstream beauty products tend to be full of ingredients that you likely wouldn’t feel good about putting on your skin. The biggest culprits:

-Parabens: it mimics estrogen and disrupts your endocrine system

-Phthalates: a chemical used to make plastic more malleable, which also can affect your reproductive system

There are many others including talc, butylated compounds and petroleum, but let’s start slow. They’re used to both emulsify and extend the shelf-life of your beauty products, but they actually do more harm than good. So why are they included? Because they’re cheap and there’s very little regulation in the beauty industry. In fact no federal regulation regarding personal care products has been passed since 1938!

Now I also want to preface this by saying a lot of the research shows correlation rather than causation. You can’t say that eating a box of Oreos everyday will cause cancer, but it’s likely that eating a box of Oreos is associated with other unhealthy behaviors that add up to future health problems.

My philosophy on beauty products is similar to my philosophy on food. Focus on whole, quality ingredients but don’t be militant about it. I think where things differ with the beauty industry is that while I love a glass of red wine and dessert, it’s not something I do all day, everyday. With beauty and skincare products, it is something affecting you all day. You wake up, wash your face, moisturize, put on your makeup, wash your hands throughout the day, put on hand cream, take off your makeup, wash your face and repeat. Do I skip washing my hands in communal bathrooms because I don’t want to use the soap? No. But in my own home I make a conscious effort to avoid products that I know to be harmful to my body. One body wash (similar to one glass of wine) won’t have long-term impacts on your health, but persistent, daily use will. And that’s where companies like Beautycounter become important.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

What Makes Beautycounter Different?

There are plenty of brands out there making natural skincare and beauty products, so what makes Beautycounter different? In my opinion it’s the vast array of products that they offer under their umbrella. They create everything from face wash, to soap to eyeshadow. They do body care, hair care and makeup. And they offer A LOT within each category.

What also makes them different is the Multilevel Marketing Model. They sell their products through consultants and each consultant has a mentor so with each sale of a product, that consultant makes a commision and their mentor, and their mentor’s mentor etc… make a commission. We’ll save my thoughts on this for below.

So unlike the products I buy from Credo Beauty, which normally specialize in a couple of products within either the skincare or beauty world, Beautycounter basically sells it all and everything is purchased through a consultant.

Why Did I Decide To Try Beautycounter?

Honestly, it comes down to pure and simple curiosity. I’ve just been hearing so much about it. Like I said, I hear from at least one consultant a week asking me to join their team. While I appreciate the thoughtfulness, it’s just never been something I was into. But then a lot of my friends started joining and it got me thinking, there must be more to this than meets the eye. Friends like Lexi and Beth who I trust so I decided to inquire more.

My Initial Thoughts

Before I jumped in, I asked Lexi and you guys to tell me your favorite products. In full transparency, Lexi sent me some to try, but then after asking you guys on Instagram stories I ended up putting in another huge order of products. C kind of wants to kill me because they’re literally exploding all over our apartment, but I’m taking one for the team here!

I’m not going to individually go through each product I tried on here, but for the full review of each one I filmed a video capturing my honest thoughts. I’m holding nothing back so this is all the 100% honest truth.


Besides my thoughts on each individual product, I did appreciate the packaging and delivery of the products. I definitely don’t need beautiful packaging, and there’s nothing I hate more than excessive packaging, but I do want to receive products in tact and well organized. I’ve had products from other companies show up exploded or broken and especially for a beauty company, I do expect a step-up from Amazon Prime #justbeinghonest

The Pros of Beautycounter

Like I said, I wasn’t expecting to find any pros, but honestly was surprised by the things I discovered!

1) They are great for someone who is new to green beauty/skincare – As someone who is well versed in this space and also loves experimenting with new products, this isn’t a priority for me, but for someone who is brand new, it is nice that there is a single company you can get all of your beauty, skincare and hair care products from.

2) Their product selection is vast – It’s awesome that you can basically get all of your products at the click of the button and in the mail. They pretty much have everything so it’s a one-stop-shop for anyone who doesn’t enjoy shopping for beauty and skincare products.

3) Their products are pretty good quality – I definitely don’t love all of their products, but there were some that I really enjoyed. Overall I’d say they are decent quality and especially for the price. You kind of get what you pay for.

4) They actually care about cleaner products – They go beyond just offering more natural products to consumers. They’re actually lobbying in Washington to get certain ingredients banned from our conventional skincare/beauty products and are trying to increase regulation.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

The Cons of Beautycounter

1) They are not the most natural – Some consultants discuss this, others do not. Beautycounter may be cleaner but they are not chemical-free. They use synthetics in their products, but ones that are shown to have little to no impact on the body. My biggest complaint is that I’ll find a comparable product to one that I already use and the ingredients are twice as long in the BC product. I believe they use more synthetics to increase the shelf-life, which I understand but personally prefer products that use fewer and less synthetic ingredients. This is really a personal preference thing.

2) Multi Level Marketing scares me – It’s the truth. While I love that it helps people start their own businesses, I do think it becomes harder to regulate what your consultants are doing. Consultants are presented as “experts” but the reality is that they are just like me and don’t have all the answers. Experts in skincare usually spend years studying and understanding skin so I don’t love that people without credentials are giving out advice when they don’t always know what’s best. Just my personal opinion! More on this below…

3) Not all of their products compare to alternatives out there – Based on my experience, only about a 1/4-1/3 of the products compared or were better than other alternatives. There are just simply companies out there that are making better products. Maybe it’s because they’re more focused on one or several products rather than a whole line of skincare and beyond, but I just wasn’t overwhelmed by how amazing everything was. Some were good, some were bad and I would hate for people to give up on green beauty just because a product they tried from Beautycounter didn’t work for them.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

Why I Became a Consultant

*note: since the time of this publishing in 2017 I’ve decided to no longer remain a consultant. I was only in the program for 6 months and in order to stay in the program you must sell a certain amount or pay to be reinstituted. As I wasn’t a huge fan of most of the products, I wasn’t pushing and selling intentionally. To remain a Beautycounter consultant you must sell a certain amount, something that didn’t sit well with me. They are not transparent about this quota and I found this disappointing

So in the end I decided to become a consultant for two reasons:

1) I wanted to see what this process looked like – I was curious what it meant to become a consultant. Basically all you need is a mentor, so essentially someone who is already a consultant and can guide you (mine is Lexi) and $85 to sign-up. In the mail I got a HUGE stack of papers and books that I’m expected to read. Truth is, I haven’t opened them. Mainly because I’m a digital person and I prefer to read online, but also because it was so overwhelming. Which makes me wonder how many consultants have felt the same way. The do have modules available online for training, but again how many consultants actually complete these? Which brings me back to point #2 above about MLM. This is a huge generalization, but I do have my doubts.

2) I support their mission and some of their products -There were some products that I was really impressed by and would 100% purchase again. If I would repurchase something I always tell you about it, because I think it’s worthwhile. And because I make a living off of this, it’s always nice to get a kickback from recommending it. I also love that they are a company that isn’t just selling products but also trying to change legislation and that is something I can definitely get behind. Okay and you also get a pretty sweet discount on products as a consultant!

There are 4 products I actually like: Matte Bronzer | Nude Eyeshadow Palette |  Cleansing Balm |  Balancing Face Mask

* * * * *

So there you have it! Don’t forget to watch my video review of all the products I tried. I really hope this post has been educational for you and I’m always here to answer questions if you have any. You know I try to keep this space 100% transparent and I love being a guinea pig and providing my feedback, but as always this is just my personal opinion. I’m all ears to hear your thoughts!


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  • Reply
    Juliette | Namastay Traveling
    November 20, 2017 at 8:10 am

    I’ve been hearing so much about beauty counter that it was so great to have an outsider’s view! I’m trying to clean up all my products and this seems like a good place to start. Thanks for the honest thoughts! (As always.).

  • Reply
    November 20, 2017 at 8:39 am

    When will the video be up?

  • Reply
    November 20, 2017 at 11:14 am

    What brand of foundation do you mention in the video that you love?

  • Reply
    November 20, 2017 at 1:51 pm

    love the honest review. I just bought a few things from BC so I enjoyed watching info about some of the products I haven’t tried yet. I use the charcoal bar daily on my face and my skin just started getting dry since it’s gotten colder…may be time to switch!

  • Reply
    Kaitlyn @ Powered by Sass
    November 20, 2017 at 3:08 pm

    MLMs drive me up the wall. Thank you for being candid about your true feelings about them! They also scare me. I’ve been asked about Beautycounter before and have also read about it on other blogs. As someone who is trying to clean up my products (just switched to a boatload of natural and cruelty-free items) this does interest me, so thanks for your honesty!

    • Reply
      November 22, 2017 at 7:38 am

      Hey Kaitlyn, what exactly scares you about MLM?

      • Reply
        Kaitlyn @ Powered by Sass
        November 22, 2017 at 8:39 am

        Hi Jocelyne! MLMs make me nervous because there’s no guarantee you’ll financially reap what you sow. For example, a lot of MLMs I’ve been approached with require an investment fee, some of which total up to hundreds of dollars, and there’s no guarantee you’ll make a profit or even a fraction of your investment in return. Time is money! But if you have the time to dedicate to your MLM business venture, and the adequate skills to propel you forward down that avenue, go for it! I can just see how it would be tricky to maintain that version of a side hustle if you have other obligations as well, like, for me, maintaining and growing my own personal blog + social channels and working full-time. I hope that answers your questions! Feel free to reach out directly if you have any others. 🙂

  • Reply
    November 20, 2017 at 5:28 pm


  • Reply
    November 20, 2017 at 5:36 pm

    Body wash is back and Mike loves it too 🙂

  • Reply
    November 20, 2017 at 5:37 pm

    Can u tell me the foundation that u do love please . It went so fast I couldn’t catch it !

  • Reply
    November 22, 2017 at 7:37 am

    I haven’t tried it and I am not sure if it is a thing here in Switzerland. I do however participate in doTerra. I love their essential oils and the opportunity you get distributing what you love. It is a MLM too but I can fully recommend the products and I am excited sharing the oils with others. 🙂

    Thank you for your honest review!

  • Reply
    Hillary | Nutrition Nut on the Run
    March 5, 2018 at 11:23 am

    Hey girl! Now that’s it’s been a few months since you’ve published this post/been a consultant, what do you think? Has the consulting been worthwhile to you? Have you since discovered any other BC products you enjoy? xoxo

  • Reply
    May 9, 2018 at 8:28 pm

    What all do you use from Lily LoLo?

  • Reply
    June 18, 2018 at 6:56 pm

    Was the lipstick long wearing ?

  • Reply
    September 15, 2018 at 11:06 pm

    Can you please recommend a natural mascara? I make my own foundation and cream, but am not ready to tackle mascara!

  • Reply
    November 3, 2018 at 12:08 pm

    At Beautycounter, our mission is to get safer products into the hands of everyone. … Our growing collection includes safer skin care, hair care, bath & body products, kids’ and babies’ products, anti-aging treatments, and high-performance makeup.

  • Reply
    Cindy L
    November 15, 2018 at 1:19 pm

    I discovered The Beautycounter line through a wellness author who reminded me of the dangerous chemicals in so many cosmetics. (I’ve always been a cosmetics junkie, so I had to take it seriously). Having survived multiple bouts of skin cancer (including on my eyelid), I know I waited too long to make a serious switch to safer cosmetics. I now use several lines, including Jane Iredale, and a couple of cosmeceutical lines. I read that skin cancer isn’t caused solely by UV exposure — and that it can be exacerbated by unsafe chemicals in makeup when the makeup on your skin is exposed to the sun. Yikes.

    Not all of the safer lines provide the quality I was looking for. But so far, Beautycounter is doing a good job and I like the quality of the products. The beauty oils are especially nice, and they don’t irritate my sensitive, fair, aging skin. I will continue to try more products in this line.

  • Reply
    December 10, 2018 at 6:47 am

    The Eyeshadow palette and The bronzer look amazing… I need one! Thanks!

  • Reply
    January 1, 2019 at 9:22 pm

    What hair care do you use? I have not found a natural shampoo that I like.

    • Reply
      June 1, 2019 at 11:00 pm

      Have you tried Monat.

  • Reply
    February 10, 2019 at 9:17 pm

    I would love a review about Beautycounter’s facial oils!

  • Reply
    peg mckenna
    February 19, 2019 at 5:28 pm

    Do you have a list of all the different products from different companies that you like?

  • Reply
    Angela Madrigal
    March 2, 2019 at 2:24 am

    I’d love to know the same thing Peg asked! Just tell me what to buy lol

  • Reply
    March 6, 2019 at 7:51 am

    This an interesting article. Thanks for sharing this amazing experience.

  • Reply
    March 7, 2019 at 6:05 pm

    I’ve been using their products for a few years and really love them. In fact, I’ve been buying products as gifts for favorite women – and a few men – in my life. So – I’m a big fan. That said,
    it seems paradoxical that they are so clean and their packaging is plastic – which leaches chemicals, including simulated estrogens. Please, if you really like their products, encourage them to start using glass/metal — I truly believe that is the future!

  • Reply
    April 8, 2019 at 6:02 am

    Hi Maven
    Your are uploading very interesting information, I’ve loved that, Keep sharing such informative and Marvellous content.

  • Reply
    April 27, 2019 at 1:59 pm

    The body wash is AMAZING and has made me want to try everything Beautycounter! I also purchased the cleansing balm which I love and the body cream is fantastic! Those are the only 3 beauty counter products I have but I am excited to try more! Thanks for you honesty!

  • Reply
    May 31, 2019 at 9:26 am

    Love your info! I’ve been using natural household products for a while now and just branching out into the ‘natural beauty’ world. What was the name of the foundation you use? Also, what are your thoughts on the honest company? I have my 3rd baby on the way (been a while, my youngest is 7) and I really want to go natural products with this one, so I’ve been looking into honest, but not sure…..

  • Reply
    June 11, 2019 at 1:00 pm

    Well… if you are no longer a consultant, why is your affiliate link still up and running nicely.


    • Reply
      Davida @ The Healthy Maven
      June 11, 2019 at 2:19 pm

      They don’t take it down. Now whoever is above me is making commission off these links because they boot you from the program if you don’t make your quota.

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