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This Alternatives to Beautycounter post has been a long time in the making and probably one of the most highly requested posts by you guys. I certainly have not been quiet about my distaste for all things Beautycounter so I find myself fielding your questions and concerns about the brand more often than I anticipated. You can read my review of them here but in a nutshell here’s why I don’t use Beautycounter products:

1. The quality does not match the price – to be fair, no clean beauty products are as cheap as conventional, but the quality of Beautycounter products is not outstanding and certainly not worth the price tag. Such is the reality of an MLM where you have to pay your downline…

2. They’re not THAT clean– now I’m not here to tell you that your skincare products should have no synthetics. I do think there’s value in some synthetic products and especially as you’re transitioning to natural beauty BUT some synthetics are just unnecessary and there are other alternatives out there that are cleaner.

3. I don’t buy from MLMs– This is a heated topic with many sides of the argument but plain and simple I don’t like multi-level marketing. I understand that it is not a pyramid scheme (anyone who sells any MLM products will drill this message home) but the way the structure is built requires someone – or more accurately, many people, to lose. I’ve heard from so many of you who lost money trying to sell Beautycounter and it is not fair that a company should be profiting off their consultants failures and blaming it on them. You’re welcome to disagree but this is my opinion.

SO let’s chat alternatives. I decided to pick some of the more popular products out there and offer equivalent options that cost less and/or are cleaner options. I asked you guys on Instagram to share some of the Beautycounter products you’d like to see alternatives for and picked these 5. Of course there are many others and I’m happy to add more if you want to see them, but for now let’s look at these.


Natural Skincare Alternatives to Beautycounter


Beautycounter: The Cleansing Balm ($80)
Alternative: True Botanicals Calm Ginger Turmeric Cleansing Balm ($52), Evolve Gentle Cleansing Melt ($36)

The Cleansing Balm is actually my favorite product from Beautycounter but HOLY HELL why does it cost $80? That’s absurd. I actually left it in a hotel bathroom and almost cried because it was still halfway full. Luckily I found this True Botanicals Calm Singer Turmeric Cleansing Balm which is still a splurge but equally as wonderful. The ingredients are pretty on par too. I also really like the Evolve Cleansing Melt which is very similar and wayyyy cheaper at $36!

True Botanicals Calm Ginger Turmeric Cleansing Balm

A viral cleansing balm that effectively removes makeup, sunscreen, and dirt.

Evolve Gentle Cleansing Melt

A luxurious cream cleanser that rinses away impurities for skin that’s clean, calm, and hydrated.

Beautycounter: No 1, 2, 3 Facial Oils ($69)
Alternatives: Ann Marie Gianni Herbal Facial Oil ($45), Kora Organics Noni Glow Oil ($29), Biossance 100% Sugarcane Squalane Oil ($34)

I also really like the facial oils from beautycounter because the ingredients are great, but once again you do NOT need to be spending $70 on a bottle. If you are new to clean beauty, opt for something simple like Biossance 100% Sugarcane Squalane Oil. If you’re looking for something with a bit more oomph I swear by the Ann Marie Gianni Herbal Facial Oil, which I use every single day but the Kora Organics Noni Glow Oil is also great!

Ann Marie Gianni Herbal Facial Oil

Nourish skin with normal oil regulation or combination skin with this gentle and calming herbal blend. Our unique grapeseed oil base helps balance natural oils. Skin-enriching oils—tamanu, passion fruit seed, and buriti fruit—enhance the skin’s natural radiance. This lightweight, quickly absorbed moisturizer feels soothing while delivering essential nutrients for healthy skin.

Biossance 100% Sugarcane Squalane Oil

A weightless, multitasking pure squalane oil—harvested from renewable sugarcane—that rapidly hydrates from head to toe.

Kora Organics Noni Glow Oil

This moisturizing oil is made with certified organic noni extract, rosehip oil, pomegranate oil and sea buckthorn oil, which combine to create a rich source of antioxidants and essential fatty acids.

Beautycounter: Countermatch Adaptive Moisture Lotion ($49)
Alternatives: Andalou Naturals Daily Defense Lotion ($17), Acure Brightening Day Cream ($20),  Evolve Multi Peptide 360 Anti-Aging Cream ($52),

Honestly, I hated this product. Like truly loathed it, but I also understand why it exists. Many people looking to switch over their skincare to cleaner options oftentimes want the look and feel of conventional skincare. As someone who lives for the oil life, I have a really hard time using any kind of lotion which essentially is just a blend of water, oils and alcohol to get them all to mix together. That being said if you want something a bit more “luxury” the Evolve anti-aging cream is pretty great!

Andalou Naturals Daily Defense Lotion

Andalou Naturals Age Defying Ultra Sheer Daily Defense Facial Lotion SPF 18 is a lightweight daily moisturizer and sunscreen with antioxidants like resveratrol and coenzyme Q10 that provides broad spectrum protection against sun damage and signs of aging while supporting collagen in the skin.

Acure Brightening Day Cream

Brighten up with antioxidant-rich ACURE Brightening Day Cream. Cica and argan oil moisturize and protect, fight dullness and even out skin tone for skin that’s bright and beautiful.

Multi Peptide 360 Anti-Aging Cream

A comprehensive anti-aging cream that leaves skin firmer, brighter, and more hydrated.

Beautycounter: Charcoal Cleansing Bar ($26)
Alternative: Herbivore Botanicals Bamboo Charcoal Soap ($14)

I’m not gonna lie, it seems like theft charging $26 for a bar of soap, no matter how amazing it may be. I still think $12 is pricey for a bar of soap (+ added charcoal I guess?!) but at least Herbivore Botanicals Bamboo Soap is less than half the price and a cleaner product. Beautycounter’s cleansing bar contains alcohol which is probably why I found it so drying on my skin but the Herbivore Botanicals version doesn’t so may fare better for those with dry and sensitive skin.

Herbivore Botanicals Bamboo Charcoal Soap

A gentle yet effective soap cleanses and exfoliates oily, combination, and blemish-prone skin types.

Beautycounter: Overnight Resurfacing Peel ($63)
Alternative: Marie Veronique Intensive Repair Serum ($90)

I’ll be honest, there aren’t a ton of alternatives out there for this product as it’s not very, well natural. Anything with the word peel in it is going to be synthetic. Which I can be cool with because there’s a time and place for everything. That being said, the overnight resurfacing peel is pretty darn synthetic and between the 12 different acids, 3 different alcohols and gums included in the product, I’d probably never use this. The alternative I’m offering is my HOLY GRAIL product. Yes, I’m aware it is more expensive (and hella expensive at that!) but if you’re really into the idea of peels I want to offer you a safer alternative that I can say with 100% certainty it works. I tell people this all the time but my acne did not heal until I started using the Marie Veronique Intensive Repair Serum. Now I only use it about 2 times a week so the $90 goes a long way. I know it’s a splurge but I promise you it’s incredible and the ingredients are way more legit (no alcohol, no gums etc…).

Note: I also think the Mad Hippie Exfoliating Serum ($34) is a great option, however I’ve only used it a couple of times so I can’t speak to its effectiveness.

Marie Veronique Intensive Repair Serum

An AHA/BHA serum that works to exfoliate and help decongest skin.

So there you have it! 5 Natural Skincare Alternatives to Beautycounter. I tried to offer a nice variety where I could and affordable options when possible (damn you Marie Veronique!). Of course, at the end of the day #youdoyou and reach for whatever products you love and want to support. I’m a personal believer in voting with my wallet and choose to spend my money on companies that don’t profit off of other people’s failures. There’s also just cleaner and cheaper options available.

With that, if I didn’t include any products you love (either beautycounter or alternatives) definitely let me know in the comments and I’ll try to offer them as suggestions or find better alternatives. Enjoy!

Note: I am not an esthetician or a licensed dermatologist. Please see someone certified (ideally holistically!) to evaluate your skin and help you determine what is best for you.

Meet the Maven

Hi! I'm Davida and welcome to my corner of the internet. I'm a wellness blogger, yoga teacher, certified herbalist, and green beauty lover.

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80 Comments

  1. I’d love your recommendations for a clean but effective Dark Spot corrector. After 3 pregnancies my melasma looks to be staying put. I need help fading these dark spots! Thanks 🙂

  2. Hello! Love this review. Do you have suggestions for a good face wash? Currently using BC nourishing cleanser and would love to switch to something else. Doesn’t haven to be a dupe or anything, just looking for recs! Thank you!

  3. Are the brands you mentioned as alternatives (including Beauty by Earth you mentioned in comments) all completely clean? Or just the products you mentioned? Thank you!!

  4. Thank You Davida (love your name) for this invaluable information and for doing all the research! So glad I came across your site 🙂

  5. For clean and completely natural products try SunLeaf Naturals. All of their products are 100% natural, non-GMO and no chemicals. Their body oil if fabulous. I love their honey soap and use it everyday. They own their own bees and process all of the honey themselves. This is a family run business in Minnesota. I swear by their products.

  6. I started using the counter time line by BC for fine lines and wrinkles around my eyes. Looking at the products you suggested/used on the previous blog, I don’t see any that are for this use. Any feedback on natural products for fine lines and dye wrinkles.

  7. Looks like Trilogy cleansing balm is not available anymore. I’d like to use a balm like it in a 2 step cleansing regimen. Any suggestions for a similar product? And what would cleansing oil would you pair with it? I have dry, aging skin concerns. Thanks!

  8. I’m new to finding a regimen for my face that works now that I’m getting older and is cleaner. I’m in my mid 30s and I still use what I’ve used since high school!
    I was sent samples for the whole countermatch line and liked the difference I saw and felt but can’t get myself to pay that much. Any alternatives for the cleansing milk, intense moisture serum, eye rescue cream and recovery sleep cream (I saw you had suggested an alternative to the adaptive lotion).
    I’d also like to hear more about oils since you are pro to that over lotions!

    Thank you!