Want to know what makes me totally giddy? Clean beauty. You know what makes me even giddier? Natural foundations…that work! Lately, I’ve been talking a lot about clean beauty including: clean beauty essentials, the best skincare from Whole Foods and even alternatives to Beautycounter. Better yet, if you follow my YouTube channel you know that I run something called the Clean Beauty 5×5 where I review natural makeup products in every category for 5 days in a row. My goal with this is to test things out for you so that you don’t have to waste time and money on products that don’t work, because let’s be real, not all of them do.
However, I’ve also had requests from you guys to see blog posts on clean makeup for those of you who don’t necessarily have the time to watch videos. You want the best product recommendation for YOU and while I’d like to believe I’m mildly entertaining on video, you’re not that into the fluff in between. Don’t worry – not offended! So based off my own experience, I’m sharing my best tips for switching your makeup products, where to start and which products actually work.
First up: foundations. Why does it matter if you use a natural/clean/green foundation vs. a conventional one? How about coverage? From light to full-coverage foundation I’m breaking down the best of the best from the 20+ I’ve tried.
Why Switch to a Natural Foundation?
What you put on your skin matters. Period. So many of us care about what we are putting into our bodies but we don’t think twice about what we’re putting on our skin. Our skin is the largest organ in/on our body and is absorbing the chemicals and compounds in the products we put on it! Foundation is a great place to start switching over your makeup bag because out of all the makeup you put on, foundation covers the most ground.
If you’re nervous about switching, search these brands to see if they offer sample sizes or see if there are any clean beauty stores near you that offer samples. If you’re in SF, I love Credo Beauty but Sephora has also started selling some of these brands!
The Best Lightweight Foundation
It’s hard to beat this lightweight natural foundation. The ingredients are stellar and it barely feels like you’re wearing anything. I unfortunately bought a shade too light so I wear it in the winter when I’m super pale or add a sprinkle of the Ann Marie Mineral Foundation (below) to the product to make it darker. If you like a nourishing oil with just there coverage this product will become a favorite.
Ann Marie Gianni Mineral Foundation $30 (I recommend starting with the $20 sample pack to match correctly!)
This foundation is super light coverage but buildable. I LOVE this foundation for no-makeup makeup days. It wears like a bb cream or tinted moisturizer. You mix the mineral powder to a face oil or a moisturizer you already use so it’s basically skin care meets natural beauty. If you are looking for something that is nourishing for your skin but also provides a little coverage, this is for you.
The Best Medium Coverage Foundation
If you love a glowy look for your foundation and are looking for light to medium coverage, this is your girl. In my experience, you HAVE to use a primer with this. The formula feels very slippery so a primer gives it something to grip to on your face. The ingredients are stellar in this foundation too.
I love the consistency and the formula of this foundation. It’s long-lasting and has a nice glow to it. My only complaint is the packing which is pretty bulky and hard to tell if the product is finished or not. Wish they’d make this in a pump or dropped bottle!
The Best Full Coverage Foundation
If you have already heard me go on about this, sorry not sorry. This is my holy grail full coverage foundation. It lasts SO long and the ingredient list is awesome. When I was struggling with acne, this was my go to. It flawlessly covers any/all blemishes and scarring. It is on the pricey side but in my opinion, 100% worth the investment. It was honestly life changing for me. If you struggle with blemishes and are self conscious about your skin or just want a gorgeous full coverage foundation that will last all damn day, get this! You won’t regret it.
Natural Foundations I Didn’t Love
I figured I’d share some of the products I really didn’t like. Of course this is my personal opinion and everyone’s experience is different but I tend to trust personal recommendations when it comes to makeup products.
Beautycounter Dew Skin – I found this to be more of a BB cream than a foundation. They advertise it as being buildable but I’d like the first application to apply more than a tinted moisturizer.
Kjaer Weis Cream Foundation – honestly one of the worst foundations I’ve tried and also the most expensive. Apparently it works better with oily skin and/or applied directly after a facial oil but for the price I’d expect this to look like liquid gold on my face.
ILIA True Serum Foundation – if you watch the video you know that I had a pretty positive reaction to this foundation on first try and while I truly do like the consistency and the coverage, I found it made me break out. I’m super sensitive to dimethicone (a silicone) and it almost always makes me break out so I’ve since retired this one. Wish I didn’t have to!
Any powder foundations – there are tons of powder foundations out there and I’ve to find one I like. This is probably just a personal preference but I know you guys will ask about pressed powder and that’s why there aren’t any included.
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Want to see me put these products to the test? I tried five foundations out and gave my full review and honest opinion of each. See how I applied them and how they held up throughout the day.
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