Clean Beauty Featured self-care Wellness

The Best Natural Mascaras

September 6, 2019

I know a lot of people on the clean beauty train that haven’t switched their mascara. To be fair, you probably use the least amount of this product compared to the others, so according to my theory I shared in the natural foundation blog, it can be one of the last products to switch.

Looking to switch to a cleaner mascara? Here are the best natural mascaras that actually work and won't leave you with raccoon vibes all day. #cleanbeauty #naturalmascaras

While we want all of our makeup to perform super well, I get the sense that people are most picky about their mascara. We want the lift! The volume! The separation! Without any fall out…A girl can dream right?! Well the dream has officially become a reality. In the last few years a couple of top performing clean beauty mascaras have been released that really give conventional products a run for their money. But it took a while…longer than I would have hoped and your girl may or may not have walked around with black circles under my eyes thanks to some poor performing mascaras. Ohhhhh the things I do for you.

One quick discussion before we jump into the best natural mascaras. Truth be told there’s nothing suuuuper natural about natural mascaras. The options below are still safer than conventional mascara in that they use safe synthetics and won’t mess with your endocrine system BUT many of the ingredients are synthetic and not the plant-derived materials you find in other clean makeup. That being said the two products I love are still 100% safe for your body, long-lasting, non-toxic and paraben-free. That’s a start!

The Best Natural Mascaras

I have two tried and true mascaras that I don’t hesitate to reach for:

1. ILIA Limitless Lash Mascara $28

If you happened to try the old ILIA mascara and swore off trying any mascaras from them in the future, so did I. I’m so glad someone convinced me to give their new mascara a shot because it’s my holy grail! There is a dual fiber wand – one side is for lengthening and one side is for thickening. It adds definite va-va-voom to my lashes and wears super well. At the end of they day there was not a single flake of fall out under my eyes. ILIA, you made a great comeback.

2. Lily Lolo Mascara $20

This used to be my go to for years and was the one I recommended to everyone. This product has one fault that annoys me too much to be #1… the white packaging on the outside flakes off! I know that may seem like a minor detail to you but it’s really annoying to find little white flecks on my face while I’m trying to do my makeup. If you can get past that, this mascara is cheaper than ILIA and just as good! It wears really well throughout the day and gives beautiful lift and extension to lashes.

3. Mineral Fusion Volumizing Mascara $13

I got tons of requests from you guys to try this mascara (hence why it isn’t included in the video!) and I’m so happy I did. I’m happy to report that this mascara is long-lasting, doesn’t flake and the price point is awesome. Only complaint? Some of the ingredients aren’t the best but certainly not harmful. Just not sure how I feel about there being shellac in my mascara…but hey can’t always be perfect!

Mineral Fusion Volumizing Mascara Review

Natural Mascaras I Didn’t Love

Crop Mascara $26 – I find this mascara pretty hit or miss. There’s definitely some fall-out though on some days it’s worth than others. That being said, it’s pretty lengthening which is a plus. But for the price I’d expect it to perform a little better.

W3ll People Mascara $22 – Honestly, this product is fine. I don’t think you’ll hate it, but it’s unlikely you’ll love it. It requires a lot of coats to get a desired effect but if you want something SUPER natural you may really like this product.

Juice Beauty Mascara $24 – This is the mascara that left me with raccoon vibes. I did like the consistency of this product but it just didn’t last throughout the day. Steer clear of this one!

Beautycounter Lengthening Mascara $29 – SO BAD. Really thin wand and weird consistency. Didn’t work for me at all.


Want to see me put these products to the test? I tried five mascaras out and gave my full review and honest opinion of each. See how I applied them and how they held up throughout the day.

Like this post? Check out some other Clean Beauty Faves:

The Best Natural Foundation {for every skin type}
The Ultimate Clean Concealer
Clean Beauty Swaps {for 20% off!}

Questions? Let me know your favorite clean mascaras in the comments!

  • Reply
    February 25, 2020 at 11:07 pm

    I’m confused because in this post you say you don’t like the Beauty Counter mascara, but in your YouTube video, you said you liked it.

    • Reply
      Davida Lederle
      February 27, 2020 at 2:32 pm

      I tried it a few times about 3 years ago but the more that I used it the worse I felt it about it. Since then so many brands have come out with WAY better options so it really doesn’t hold its own anymore unfortunately!

  • Reply
    Ashley S.
    February 2, 2020 at 9:52 pm

    Have you tried Beauty Counter volumizing yet? Next on my list but haven’t pushed buy because I don’t want to pay for shipping! ? Agreed, hated their lengthening mascara!

    • Reply
      Davida Lederle
      February 7, 2020 at 1:48 pm

      I haven’t! I try not to buy Beautycounter these days so haven’t tried new products from them in a while!

  • Reply
    Angela Smith
    February 2, 2020 at 10:34 am

    I love Physicians Formula organic mascara!

  • Reply
    January 2, 2020 at 12:26 pm

    Hi Davida,

    Have you ever tried Physicians Formula mascara, eyeliner or tinted moisturizer?

    • Reply
      Davida Lederle
      January 3, 2020 at 9:14 pm

      I haven’t but have heard a lot about the brand – will keep you posted once I try it!

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