I know a lot of people on the clean beauty train that haven’t switched their mascara. To be fair, you probably use the least amount of this product compared to the others, so according to my theory I shared in the natural foundation blog, it can be one of the last products to switch.
While we want all of our makeup to perform super well, I get the sense that people are most picky about their mascara. We want the lift! The volume! The separation! Without any fall out…A girl can dream right?! Well the dream has officially become a reality. In the last few years a couple of top performing clean beauty mascaras have been released that really give conventional products a run for their money. But it took a while…longer than I would have hoped and your girl may or may not have walked around with black circles under my eyes thanks to some poor performing mascaras. Ohhhhh the things I do for you.
One quick discussion before we jump into the best natural mascaras. Truth be told there’s nothing suuuuper natural about natural mascaras. The options below are still safer than conventional mascara in that they use safe synthetics and won’t mess with your endocrine system BUT many of the ingredients are synthetic and not the plant-derived materials you find in other clean makeup. That being said the two products I love are still 100% safe for your body, long-lasting, non-toxic and paraben-free. That’s a start!
The Best Natural Mascaras
I have two tried and true mascaras that I don’t hesitate to reach for:
1. ILIA Limitless Lash Mascara $28
If you happened to try the old ILIA mascara and swore off trying any mascaras from them in the future, so did I. I’m so glad someone convinced me to give their new mascara a shot because it’s my holy grail! There is a dual fiber wand – one side is for lengthening and one side is for thickening. It adds definite va-va-voom to my lashes and wears super well. At the end of they day there was not a single flake of fall out under my eyes. ILIA, you made a great comeback.
2. Lily Lolo Mascara $20
This used to be my go to for years and was the one I recommended to everyone. This product has one fault that annoys me too much to be #1… the white packaging on the outside flakes off! I know that may seem like a minor detail to you but it’s really annoying to find little white flecks on my face while I’m trying to do my makeup. If you can get past that, this mascara is cheaper than ILIA and just as good! It wears really well throughout the day and gives beautiful lift and extension to lashes.
I got tons of requests from you guys to try this mascara (hence why it isn’t included in the video!) and I’m so happy I did. I’m happy to report that this mascara is long-lasting, doesn’t flake and the price point is awesome. Only complaint? Some of the ingredients aren’t the best but certainly not harmful. Just not sure how I feel about there being shellac in my mascara…but hey can’t always be perfect!
Natural Mascaras I Didn’t Love
Crop Mascara $26 – I find this mascara pretty hit or miss. There’s definitely some fall-out though on some days it’s worth than others. That being said, it’s pretty lengthening which is a plus. But for the price I’d expect it to perform a little better.
W3ll People Mascara $22 – Honestly, this product is fine. I don’t think you’ll hate it, but it’s unlikely you’ll love it. It requires a lot of coats to get a desired effect but if you want something SUPER natural you may really like this product.
Juice Beauty Mascara $24 – This is the mascara that left me with raccoon vibes. I did like the consistency of this product but it just didn’t last throughout the day. Steer clear of this one!
Beautycounter Lengthening Mascara $29 – SO BAD. Really thin wand and weird consistency. Didn’t work for me at all.
Want to see me put these products to the test? I tried five mascaras out and gave my full review and honest opinion of each. See how I applied them and how they held up throughout the day.
Like this post? Check out some other Clean Beauty Faves:
Questions? Let me know your favorite clean mascaras in the comments!